Ice Ice Baby
Marketing 101 — have a unique selling proposition or USP. Tell the world why your product is different or better. “Less Filling!” “Gets Teeth 10 Times Whiter!” “Lowest Mileage in its Class!”
I saw a great one yesterday in the grocery store: “Healthier Than Homemade!” It was on the bags of ice.
At least they’re trying.
Sunday, October 28th, 2007
