FBI MEMOS
Memos from the ad agency

Marketing 101 — have a unique selling proposition or USP. Tell the world why your product is different or better. “Less Filling!” “Gets Teeth 10 Times Whiter!” “Lowest Mileage in its Class!”

I saw a great one yesterday in the grocery store: “Healthier Than Homemade!” It was on the bags of ice.

At least they’re trying.

This entry was posted on Sunday, October 28th, 2007 at 8:55 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.