Search and Ye Shall Find
There is in interesting article in Ad Age about search engine marketing (SEM). We talk about that a lot around here. In fact, we have a division here at FBI that is solely devoted to search engine optimization (SEO), called Work Media. I have really gotten schooled by the Work brothers about just how this type of marketing is taking off. Companies spend hundreds of thousands of dollars on SEM, SEO and Pay Per Click (PPC). And it is typical of the way all new and emerging trends happen, the nimble companies jump right on it, and the lumbering giants wait and see.
Well, these days, if you wait and see, you’re likely to see your competitors leaving you behind.
October 23rd, 2007 at 5:50 pm
[...] FBI Memos wrote an interesting post today on Search and Ye Shall FindHere’s a quick excerptSearch and Ye Shall Find There is in interesting article in Ad Age about search engine marketing ( … devoted to search engine optimization (SEO), called Work Media. I have really gotten schooled by the Work brothers about just how this type of marketing is taking [...]