Manly Canadians
I saw this ad somewhere over the Thanksgiving break, I’m pretty sure it was in Esquire.
I have no problem with the manly stereotype that the ad flaunts, that back in the day men were men and your dad was a player and he drank whiskey and you should too, if you want to be a real man like your dad. After all, the ad business deals in stereotypes. We just call them different things, like demographics and image. What struck me as wrong about this ad is that I have always perceived Canadian Club to be fairly gender neutral as far as whiskey goes. It’s light and smooth and I always assumed that a lot of women drank it too. I guess I was wrong. I’m sure they know their audience, and if they are willing to sacrifice women for more men, this should help do the trick.
(This is the blog for Frank/Best International, a full service marketing firm in Nashville. We have been known to do taste tests with whiskey around here, but mostly with the kind from Kentucky.)
