FBI MEMOS
Memos from the ad agency

I don’t know how long FedEx has been using their current logo, but I suspect it has been at least 10 or 15 years. The trucks and boxes are everywhere, and I have seen the logo thousands and thousands of times. A seven-year-old pointed out that there is an arrow between the E and the x. All these years of seeing it, and I never saw it. Now that I know it is there, it shines like a beacon that can’t be ignored.

Well done, FedEx logo designer.

This entry was posted on Monday, January 21st, 2008 at 12:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.