Twitter makes a sale
I have talked a lot here about social media and the importance for companies to use social media sties such as Facebook, MySpace and Twitter to increase their visibility on the Web. It is good for search engine traffic, and when done properly, can be very good for customer relations.
The most important rule when using Twitter as a corporate tool is to have a voice and a personality. We have a Twitter account for our ad agency in Nashville which I update. I try to keep things professional (the crazy stuff goes on my personal account) but I also make sure it is conversational and fun. Home Depot and Comcast have embraced the service to help folks out who are having problems. It adds a great personal touch to what are usually faceless corporations.
Well, there is a new kid on the block at Twitter, and I think what they are doing is so clever, I wish I had thought of it and pitched it to them. I’m talking about the Twitter account of George Dickel. For those of you who don’t know, George Dickel is one of only two Tennessee Sipping Whiskeys (the other is Jack Daniels). The Dickel distillery is located in Cascade Hollow, near Tullahoma and was founded in 1870.
The brilliance behind the Twittering George Dickel is that it is written by George Dickel, circa 1870. When I discovered the account, I went back and read all the tweets. Twitter has a “favorite” feature where you can save tweets that you are especially fond of. I started hitting the yellow favorite star immediately — and I am pretty stingy when it comes to favoriting.
Vodka? Heavens! Boiler-room potato-spirits of the lowest order.
{Camp-Fire Coffee} Wake; prepare coffee up-on camp-fire; fill cup with coffee; add 4 saddle-thimbles whisky; consume; fish.
On election day:
Why the long queue at First Presbyterian Church to-day? Perhaps they have decided to off’r penny-beer with their Calvinist heresy
And another favorite, a good-natured poke at neighbor and competitor, Jack Daniels and their Lynchburg Lemonade:
{Cascade Hollow Lemonade} Chill whisky over-night in spring; fill cup; add 3 sq spring-water; send 1 lemon to J. Daniels via post.
There is more to this story than me just heaping praise upon someone being able to write clever one-liners in the style of a 19th century whiskey maker. Having spent most of my life in Kentucky and Tennessee, I have an affinity for whiskey, both Bourbon and Tennessee Whiskey. I have consumed my fair share of Dickel, but I vary my purchases, depending on mood and time removed from payday. I haven’t bought Dickel in a good, long time. Yesterday I bought a bottle of it and had a sip or two while watching the elections returns. The reason I did so is solely because I am such a fan of what they are doing on Twitter.
The George Dickel Twitter account is fairly new. I hope they stick with it. George, if you’re reading this, well done. Joining Twitter resulted in one less bottle you have to worry about selling.
