Comments for FBI MEMOS http://fb-i.com/blog Memos from the ad agency Thu, 28 Aug 2008 06:02:07 +0000 http://wordpress.org/?v=2.6 Comment on How Social Awkwardness Drives Social Media by Music City Bloggers » Blog Archive » Email Is Old School http://fb-i.com/blog/2008/05/how-social-awkwardness-drives-social-media/#comment-588 Music City Bloggers » Blog Archive » Email Is Old School Thu, 08 May 2008 17:05:20 +0000 http://www.fb-i.com/blog/2008/05/06/how-social-awkwardness-drives-social-media/#comment-588 [...] Jim at the FBI Memos talks twitter. Now, email is old school. Adults send three emails for every text. With teens, it is the other way around. Young consumers play by their own set of multi-tasking, micro-messaging rules. And most marketers are failing at getting any message through to them. In a world they completely don’t understand, marketers just assume more is better, and they increase the frequency of their old school messages. This is a generation that can do homework, chat on Facebook, keep up with Twitter and text messaging, all at the same time. According to a 2007 study by MTV and Microsoft, 14-24 year olds have an average of 53 people they consider friends. Multi-tasking is all they’ve ever known. They can filter the noise out. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Jim at the FBI Memos talks twitter. Now, email is old school. Adults send three emails for every text. With teens, it is the other way around. Young consumers play by their own set of multi-tasking, micro-messaging rules. And most marketers are failing at getting any message through to them. In a world they completely don’t understand, marketers just assume more is better, and they increase the frequency of their old school messages. This is a generation that can do homework, chat on Facebook, keep up with Twitter and text messaging, all at the same time. According to a 2007 study by MTV and Microsoft, 14-24 year olds have an average of 53 people they consider friends. Multi-tasking is all they’ve ever known. They can filter the noise out. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> Comment on Subtle Design Feature by Eddie Christy http://fb-i.com/blog/2008/01/subtle-design-feature/#comment-199 Eddie Christy Wed, 23 Jan 2008 20:16:54 +0000 http://www.fb-i.com/blog/2008/01/21/subtle-design-feature/#comment-199 I never saw it either. The girlfriend says I must suck at those Magic Eye puzzles. I never saw it either. The girlfriend says I must suck at those Magic Eye puzzles.

]]> Comment on I Love L. A. by chez beziat http://fb-i.com/blog/2008/01/i-love-l-a/#comment-135 chez beziat Tue, 15 Jan 2008 18:19:24 +0000 http://www.fb-i.com/blog/2008/01/15/i-love-l-a/#comment-135 Great accompanying picture. I hear they tape the weather forecasts there. Great accompanying picture. I hear they tape the weather forecasts there.

]]> Comment on Press Conference by chez beziat http://fb-i.com/blog/2008/01/press-conference/#comment-86 chez beziat Sat, 05 Jan 2008 07:22:05 +0000 http://www.fb-i.com/blog/2008/01/04/press-conference/#comment-86 I actually like the Coors Light ads. Not at first, but they grew on me. (It might have been the Bigfoot one that hooked me in.) That said, the above clip was pretty cool. Thanks for sharing it. I actually like the Coors Light ads. Not at first, but they grew on me. (It might have been the Bigfoot one that hooked me in.)

That said, the above clip was pretty cool. Thanks for sharing it.

]]> Comment on Cold Call Christmas Card by Ceeelcee http://fb-i.com/blog/2007/12/cold-call-christmas-card/#comment-61 Ceeelcee Tue, 11 Dec 2007 16:05:44 +0000 http://www.fb-i.com/blog/2007/12/11/cold-call-christmas-card/#comment-61 "Blueish" "Shrewish" "Newish" "Fluish" "Babalooish" OK, nothing good... “Blueish”
“Shrewish”
“Newish”
“Fluish”
“Babalooish”

OK, nothing good…

]]> Comment on Rebranding John Mayer by Bobby Frank http://fb-i.com/blog/2007/12/rebranding-john-mayer/#comment-39 Bobby Frank Tue, 04 Dec 2007 21:08:26 +0000 http://www.fb-i.com/blog/2007/12/04/rebranding-john-mayer/#comment-39 I had completely forgotten about the Phaeton until you mentioned it. The deal on that car was unbelievable. A three year lease with no money down and 12,000 miles a year for $479 a month. I believe the sticker price on the car was $78,000, which was completely inconsistent with consumer expectations of the brand. Amazingly, Audi continues to have success with virtually the same car (the A8) with a price tag exceeding the Phaeton's and lease deals in the $799+ range. It is a great case study in brand value. I had completely forgotten about the Phaeton until you mentioned it. The deal on that car was unbelievable. A three year lease with no money down and 12,000 miles a year for $479 a month. I believe the sticker price on the car was $78,000, which was completely inconsistent with consumer expectations of the brand. Amazingly, Audi continues to have success with virtually the same car (the A8) with a price tag exceeding the Phaeton’s and lease deals in the $799+ range. It is a great case study in brand value.

]]> Comment on Where’s Elle Macpherson When You Need Her by Sarcastro http://fb-i.com/blog/2007/11/wheres-elle-mcpherson-when-you-need-her/#comment-34 Sarcastro Sat, 01 Dec 2007 00:05:28 +0000 http://www.fb-i.com/blog/2007/11/29/wheres-elle-mcpherson-when-you-need-her/#comment-34 Where's Elle Macpherson? Look under Bryan Adams. Summer of 69, indeed. Where’s Elle Macpherson?

Look under Bryan Adams.

Summer of 69, indeed.

]]> Comment on Oldies But Goodies by Middle-Age Is Humbling « Newscoma http://fb-i.com/blog/2007/10/oldies-but-goodies/#comment-15 Middle-Age Is Humbling « Newscoma Fri, 09 Nov 2007 13:28:33 +0000 http://www.fb-i.com/blog/2007/10/31/oldies-but-goodies/#comment-15 [...] From Jim Reams over at FBI Memos  [...] [...] From Jim Reams over at FBI Memos  [...]

]]> Comment on Hockey Tix by Pete Weber http://fb-i.com/blog/2007/10/hockey-tix/#comment-13 Pete Weber Mon, 29 Oct 2007 23:17:27 +0000 http://www.fb-i.com/blog/2007/10/24/hockey-tix/#comment-13 Hope you were able to obtain some eye candy to accompany you! Hope you were able to obtain some eye candy to accompany you!

]]> Comment on Student Gets Ad Made For iPhone by Iphone | Apple | Mac Blog » Student Gets Ad Made For iPhone http://fb-i.com/blog/2007/10/student-gets-ad-made-for-iphone/#comment-12 Iphone | Apple | Mac Blog » Student Gets Ad Made For iPhone Sat, 27 Oct 2007 08:24:46 +0000 http://www.fb-i.com/blog/2007/10/26/student-gets-ad-made-for-iphone/#comment-12 [...] FBI Memos put an intriguing blog post on Student Gets Ad Made For iPhoneHere’s a quick excerpt [...] [...] FBI Memos put an intriguing blog post on Student Gets Ad Made For iPhoneHere’s a quick excerpt [...]

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